The LIKE-A-PRO project (No. 101083961), funded by the European Union under the topic “HORIZON-CL6-2022-FARM2FORK-01-07” has officially started on November 1st, 2022. The project brings together key representatives along the entire alternative protein value chain (protein producers, ingredient & product developers, culinary centres, food clusters), scientists and market & communication experts in a trans-disciplinary consortium (42 entities in 17 countries) coordinated by the technological center CTIC CITA.