The newly published Global Wine Tourism Report 2025 marks a milestone for the global wine and tourism industries. With contributions from 1,310 wineries in 47 countries, it is the most comprehensive international analysis of wine tourism to date, reflecting the sector’s realities and future directions.
“The report offers a unique global voice for the wine sector. It helps us better understand consumer expectations and design innovative strategies,” said Professor Gergely Szolnoki of Hochschule Geisenheim University, who led the research team.