How can we encourage consumers to pay more attention to animal welfare aspects when they purchase meat? It now appears that this cannot be achieved solely by making the animal husbandry labels more visible. At least this is what the findings of a study carried out by the University of Bonn and TU Munich tend to indicate. In this study, the researchers invited test subjects to go shopping in a virtual supermarket. However, placing banners and labels indicating the type of animal husbandry on the shelves had no effect on their purchasing decisions. The results have now been published in the Journal of Consumer Protection and Food Safety.