Kids, cash, and snacks: How branding and prices influence kids’ decisions

What determines how children decide to spend their cash on snacks? A new study shows that children’s experience with money and their liking of brands influenced purchase decisions – and that for some children, higher prices for unhealthy snacks might motivate healthier choices. The study is published in the journal Appetite. (Mehr in: Pressemitteilungen – idw – Informationsdienst Wissenschaft)